With a pledge to reduce poverty and hunger, Soroptimist Welfare Association (SIBC) collaborated with edukidz INTERNATIONAL, a chain of preschools in Mumbai to release a short movie ‘I CAN, YOU CAN, WE CAN END POVERTY!’ to observe the ‘International Day for the Eradication of Poverty’ on 17th October, 2020.

The concept and movie direction and facilitation was undertaken by SIBC members. The preschool students were provided with slogans with messages on the issue of poverty and hunger. Together with the support from the edukidz INTERNATIONAL management and teachers, the students were guided to send their pictures holding the slogans they were assigned.

The short awareness video released on 17th October, 2020 was an attempt to raise awareness among children towards the struggle of those living in poverty. During the making of the movie, the tiny tots were made aware about the importance of the food that they get to eat every day and were also shown how it is not so easy for others to get food their table daily. The movie brought to children the value of empathy, kindness and support to the needy by organizing this advocacy action plan for raising awareness for eradication of poverty.

The movie is available on YouTube #EndPoverty – https://www.youtube.com/watch?v=uP6IBUIEHCw

The impact of this project is that it has helped spread awareness to around 500 students and viewers on YouTube.